5 Marketing Strategies For Small Businesses

It’s time to make 2020 the year you grow your business through your marketing strategy. In order to be successful in marketing, you’ll need a solid strategy in place. That’s why we’re here to help you through the fundamentals of good marketing planning to get a head start for the year ahead.

Do you have your 2020 marketing strategy yet? Research shows that fewer than 50% of organizations have a clearly defined digital marketing strategy. The real problem is that many companies don’t know what they’re doing when it comes to effective marketing strategies. If this sounds like your company, keep reading to learn how to create marketing strategy in 2020.

5 Marketing Strategies For Small Businesses

1. Facebook Advertising

Two million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any audience. Facebook ads excel at advanced targeting. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors. Creating Facebook ads is very easy. You just need a solid headline, a bit of descriptive copy, one image, and a link.

2. Organic Social Media

Using social media for business is really a non-negotiable. 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. If people can’t find your business via social media, they will look for your competitors who ARE present on preferred social channels. The real question isn’t whether you should have active social media accounts, it’s how much time and resources you should be investing in growing your social audiences.

3. Google Adwords

There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business before that many pairs of eyes. Google Adwords is sort of the godfather of online marketing channels. It’s been around a long time. It’s competitive. It’s expensive. And if you know what you’re doing, it can work very, very well for you.

4. Coupon Deal Sites

Whether you sell a product or offer a service, you can use coupon deal sites like Groupon to quickly promote your business. Coupon deal sites amass massive audiences, grouped by location, and then allow local, regional or even national businesses to offer limited-time discounts to their members.

Benefits include mass exposure, targeted local advertising, increased brand awareness, and an influx of new customers. Above are the methods that will really boost your marketing campaigns and you got a information on how to create marketing strategy.

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